There are moments and events in life that hit us like a lightning bolt, they stop us dead in our tracks and cause us to reflect and look into ourselves. These moments happen quickly and without warning. They are pure and shape our character, challenge our perception, and in some cases change the course of our lives. For Orion Design Group that genesis moment occurred on a high mountain hunt in the heart of Wyoming.
On a cool September day following an excruciating Elk hunt at 10,000 feet, two back country bowhunters decided their gear had failed them for the last time. At that moment, they knew they could make a difference. After the smoke of doubt had been washed away with a cold beer on a dusty trailhead, they knew there was only one thing to do. The future of personal concealment and end user design was born.